What We Covered
- Traceability is the ability to track materials and products across the full supply chain — transparency is the commitment to share that information openly
- Transparency builds client trust, ensures regulatory compliance, and protects LVMH from supply chain risk and greenwashing accusations
- LVMH’s AURA blockchain platform, Digital Product Passport pilots, and supplier auditing programmes are leading the industry in supply chain transparency
- Maisons including Bulgari, Louis Vuitton, Hennessy, and Sephora are implementing traceability from raw material to finished product
- EU regulations including the Digital Product Passport and Corporate Sustainability Due Diligence Directive are making traceability a legal requirement — LVMH is ahead of the curve
Reflection
Think about the products or services you work with at LVMH. If a client asked you today — ‘Where does this come from? How was it made? Can you prove it?’ — how confident would you be in your answer? Traceability and transparency begin with each of us knowing the story behind what we create, sell, and represent.