Why Biodiversity Matters to LVMH
LVMH’s business is built on nature. The botanicals in our fragrances, the leathers in our handbags, the grapes in our wines, the cashmere in our knitwear — all of it begins in the natural world. Biodiversity — the variety of life on Earth — is not a peripheral concern for luxury. It is the foundation on which everything we create depends.
When biodiversity declines, the raw materials that define our Maisons become scarcer, less consistent, and more expensive. The jasmine fields of Grasse that supply Dior and Guerlain, the oak forests that season Hennessy’s cognac barrels, the Mongolian steppes where cashmere goats graze — these are living ecosystems under pressure. Protecting them is not just an environmental obligation. It is a business imperative.
LVMH’s LIFE 360 strategy places Biodiversity at the centre of our commitment to the natural world. Our approach goes beyond reducing harm — we aim to achieve a net positive impact on biodiversity by 2030.
Why Biodiversity Matters to LVMH
| Impact Area | Risk to LVMH | Affected Maisons |
|---|---|---|
| Declining pollinator populations | Reduced botanical ingredient availability for perfumery | Guerlain, Dior, Givenchy |
| Deforestation and land degradation | Loss of exotic leathers, rare woods, and plant fibres | Louis Vuitton, Loewe, Celine |
| Ocean ecosystem disruption | Threat to sustainable pearl and marine ingredient sourcing | Bulgari, Chaumet |
| Climate-driven crop stress | Reduced quality and yield of grapes, botanicals, and grains | Hennessy, Moët & Chandon, Veuve Clicquot |
| Soil biodiversity loss | Long-term degradation of agricultural land quality | All wine and spirits Maisons |
LVMH’s 2030 Biodiversity Commitments
LVMH has set clear, measurable targets for biodiversity protection and restoration under LIFE 360. These commitments apply across all 75 Maisons and encompass both direct operations and supply chains.
What This Means for You
Regardless of your role within LVMH, biodiversity is relevant to your work:
- Product development: the materials you specify have supply chains that either protect or degrade biodiversity
- Retail: the stories you tell clients about ingredient provenance are biodiversity stories
- Operations: the suppliers you choose and the standards you apply shape biodiversity outcomes
- Communications: how we talk about nature and sourcing builds the case for biodiversity investment